AI Insights · Timothy · July 2025
Top 5 Casual Games Performance in New Zealand: Q2 2025
Explore the performance trends of the top 5 casual games in New Zealand during Q2 2025, featuring insights on downloads, revenue, and active users.
In the second quarter of 2025, the top casual games on a unified platform in New Zealand showed varied performance trends. Here’s a closer look at how these games fared in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.
Royal Kingdom from Dream Games saw a significant rise in weekly revenue, starting from approximately $1.3K at the beginning of April and peaking at $20.4K by the end of June. Weekly downloads surged dramatically in April, reaching over 10K, and settled around 7K to 8K towards the quarter's end. Active users increased steadily, ending the quarter at about 25K.
Township, published by Playrix, maintained a consistent weekly revenue, fluctuating between $26K and $34K. Weekly downloads gradually decreased from 3.5K to around 3.2K. Active users remained stable, hovering between 22K and 24K throughout the quarter.
Offline Games - No Wifi Games by Moreno Maio had modest weekly revenue, peaking at $223 in late May. Downloads varied, starting at around 3K and peaking at 4.3K at the end of June. Active users showed a positive trend, increasing from 66K to 66.1K.
Subway Surfers from Sybo Games ApS experienced a stable revenue trend, ranging between $198 and $411. Weekly downloads displayed a slight upward trend, reaching 3.8K by the end of June. The game’s active user base grew steadily from 31.7K to 54.9K.
Zen Color - Color By Number by Oakever Games saw its weekly revenue peak at $191 in late April, with downloads fluctuating around 2.5K. Active users increased slightly, ending the quarter at approximately 12.6K.
These insights reflect the dynamic nature of the casual gaming market in New Zealand, with each app showing unique trends. For more detailed analytics and trends, visit Sensor Tower.
